ANALYSIS OF QUESTIONNAIRE RESULTS

I made a questionnaire and posted it on facebook and twitter, the advantage of using these websites is that most of the people using the websites are roughly the age I need to target for my sequence, twitter especially is useful as you don't know the people on there and is getting responses from people all over the country which makes it a fair representative.

after analysing the results of my questionnaire I found out that my target audience would be between the ages of 7-16, as these are the same age of the viewers that are the target audience for the already existing sequences I analysed as part of my research, Although most of the people who answered my survey were female I shall make sure my sequence appeals to both female & male audiences.

My results showed that my target audience would prefer a title sequence to be:
- 30 seconds or less
- More than one main character, a group of characters rather than it being focused on just one
- Character Names instead of actor names
- Include a programme title
- The main character to be of either sex
- 'Cheesy' music, upbeat and interesting to listen too.
- Bright colours - eye catching

this screenshot shows the first question I asked, I asked them to state their gender as I wanted to see if my results were a fair representation of both genders, Through the survey I found out that most of the people who answered my survey were females, The reason for this being is that because I asked on social networking sites a high percentage of the people i'm 'friends' with or 'following' are female compared to how many are male so my results would be a representation of that.

This second screen shot shows the question I asked about age, this is so I can find out what ages my target audience would be, All of the people who answered this survey were aged between 17-20 which isn't a conventional age for children's tv dramas as I found out from research of similar products, The sites I asked for people's responses for have people on their who are a similar age to me and not pre-teens or teens so that is the reason for the results being slightly bias towards a different audience.

This question I asked as I wanted to know if people who were answering the survey actaully watched children's tv dramas, I also added an option after this question to leave the survey at this point if they answered 'no' as I wouldn't need to know their opinions as they don't watch the shows i'm trying to find further research into. 7 out of 9 people answered 'yes' to watching them so I can find a range of different opinons on childrens tv dramas.

this question I asked to see if they had watched either shows I have analysed or show that I have watched before in the past so I knew what kind of things they would expect from another show similar to ones mentioned, every person on the survey had watched 'Drake & Josh' which is a show that I analysed, from this I can gather that they expect uses of bright colours and shot transitions in the title sequence, for example, as it is something they've already expereienced from watching 'Drake & Josh' and i want to craft something similar.

I asked this question because I wanted to find out about interests of my target audience so that I could incorprate similar themes in my title sequence, most people answered that they like socialising so for my product I can bring the idea of socialising with friends into my title sequence.

I asked this question to allow me to see what sort of things my target audience would expect from a children's tv drama sequence, most said they would like to see the name of the programme in the title sequence, this is an important feature so people know the name of the programme. Another feature that was a popular answer was Character Names, this is also important as people know who the people are without watching the show, this also allows people who haven't watched the show before easily catch up by knowing character names.

I asked this question to find out whether my audience would prefer having one main character or a group of characters, everybody answered with a group of main character, This is the best option as it show diversity and difference between people and doesn't show things from one characters point of view.

I asked this question to find out what gender characters they would like to see, most answered with 'either' showing that would like a mixed group of characters, this is better as can appeal to a much wider audience by showing both genders.

I asked this question to find out how long they would want a title sequence, most answered '30 seconds or less' this is because any longer than that people would lose interest and 30 seconds allows a quick snapshot of what each character is like so they would want to watch and find out more about a character.


Using these results I can then craft my title sequence on what people want.