Tuesday 8 November 2011
dvd cover analysis
Using the principle of thirds on the'Hannah Montana' cover in the first third we see hannah's eyes and part of her face, this shows how young she is. in another third it is focused on the pug, the pug is in yellow and purple to make it stand out against the green background, the words 'first time ever on dvd' suggest that it is the first series and also that it is brand new so children would be attracted to it. The hotspots are focused around the 'Hannah Montana' logo and in particular the characters 'H' & 'M' which are her initals, this is recognisable from the TV show and therefore children will be familar with it, the logo stands out from the rest of the cover as it is in different colours of bright purple & yellow compared to everything else. The sub title of 'Living The Rock Star Life' is in bold and in bright green, this is sticking with the colour scheme of the DVD cover as the background is white & green and the colours Hannah is wearing are green & white too. The main image of hannah is one the left hand side which is always the more dominent side so the target audience is instantly atrracted to the image of her she is wearing green & white which keeps to the colour scheme of the dvd, Hannah is also doing a pose of keeping her finger to her lips which if children watch the tv show they will know that she does that because of her other secret life as a normal girl, this pose will be recognisable to them and will know that the DVD is aossisated with the TV show. The disney channel logo is also added to show it is part of the disney company and also children will recognise the logo from watching the show too, both 'Disney' & 'Hannah Montana' are working together to promote each other which is an example of synergy. The yellow & purple colours used are familar from the TV show but also promotes the idea that is for a Female audience rather than a male but the use of green could show that it may be secondarly for a male audience too, the colour white connotes innocence which innocence is associated with children which is a less obvious way of showing that the DVD is for a child target audience.
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Using the principle of thirds on the 'That's So Raven' cover, in the first third we see the 'Thats so raven' logo which is recognisable from the TV show, it uses bright colours such as red, orange, yellow & white to stand out, also in that third the title of the dvd is in it 'supernaturally stylish' which is in blue which is stereotypically a boys colour which could suggest that the dvd appeals to both boys & girls, it is in a serif font which due to the curly style letters would appeal more to a child audience than an adult one, the words themselves are in a curvy shape rather than a straight line which is also a feature that would appeal to a child and it looks fun and eye catching. the title itself suggests what the dvd is about as raven is a psyhic so that is supernatural and she is also into fashion so children may see that bond as the target audience is for children up to that age of 15 so the older children watching it would make that link rather than the younger children. The hotspots in the principle of thirds are focused around raven's face which is because she is the star of the show, also in the main image itself she is slightly infront of the other two characters suggesting she is the main focus of the show and the other two are just adding to her background. The characters are also all smiling which connotes that the DVD is a happy one and children will see the smiles and know they have to be happy from watching it. The characters wear bright, fashionable clothing, the bright clothing suggest their youth and also the fact they are fashionable show they are mainstream and 'normal' which children can relate too. The disney logo is used in the last third which shows that it isn't an important feature but is also used to show that the DVD is trusted because it's from a well known brand. That's so raven & disney are using synergy just like hannah montana & disney.
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Using the principle of thirds on 'Zoey 101' dvd cover we can see in the first third the 'Zoey 101' logo which is recognisable from the TV show, it is both purple & blue showing that it could appeal to both a young male & female audience, it is outlined in black to stand out. in the first principle we can see the 'Nickleoden' logo which, as disney has with the other dvds, has used synegy with Zoey 101 to promote each other also the use of the nickleoden logo shows that the dvd is trusted and both child & parent would recognise the brand. The font used is very curly and looks like child-like handwriting which would appeal to the young audience as it looks like something they would write, it is written in black on a white background so it stands out. The hotspots are focused around zoey & chase's head showing that they are the main characters in focus for the show, zoey is a little bit more in front of chase in the compsistion of the shot showing the she is slightly more important even though chase is also a main character, the picture is outlined in white to make it look like a polariod photo you would get in a photo booth which is something that older children would go and do themselves, another set of images at the side is of the other characters in the show, this shows that there is other characters but they aren't as important, all the characters are smiling meaning that it is a happy show and the children watching it will be happy whilst watching it. On the last third there is an image of the school logo that the characters attend this helps set the scene and also helps make the dvd recognisable to the target audience as they would recognise it from the show. The characters wear everyday stereotypical clothing which shows they are teenage and the target audience can relate to this. The background of the DVD is mostly purple & patterned which would appeal more to a female audience than a male audience
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