ANALYSIS OF QUESTIONNAIRE RESULTS

I made a questionnaire and posted it on facebook and twitter, the advantage of using these websites is that most of the people using the websites are roughly the age I need to target for my sequence, twitter especially is useful as you don't know the people on there and is getting responses from people all over the country which makes it a fair representative.

after analysing the results of my questionnaire I found out that my target audience would be between the ages of 7-16, as these are the same age of the viewers that are the target audience for the already existing sequences I analysed as part of my research, Although most of the people who answered my survey were female I shall make sure my sequence appeals to both female & male audiences.

My results showed that my target audience would prefer a title sequence to be:
- 30 seconds or less
- More than one main character, a group of characters rather than it being focused on just one
- Character Names instead of actor names
- Include a programme title
- The main character to be of either sex
- 'Cheesy' music, upbeat and interesting to listen too.
- Bright colours - eye catching

this screenshot shows the first question I asked, I asked them to state their gender as I wanted to see if my results were a fair representation of both genders, Through the survey I found out that most of the people who answered my survey were females, The reason for this being is that because I asked on social networking sites a high percentage of the people i'm 'friends' with or 'following' are female compared to how many are male so my results would be a representation of that.

This second screen shot shows the question I asked about age, this is so I can find out what ages my target audience would be, All of the people who answered this survey were aged between 17-20 which isn't a conventional age for children's tv dramas as I found out from research of similar products, The sites I asked for people's responses for have people on their who are a similar age to me and not pre-teens or teens so that is the reason for the results being slightly bias towards a different audience.

This question I asked as I wanted to know if people who were answering the survey actaully watched children's tv dramas, I also added an option after this question to leave the survey at this point if they answered 'no' as I wouldn't need to know their opinions as they don't watch the shows i'm trying to find further research into. 7 out of 9 people answered 'yes' to watching them so I can find a range of different opinons on childrens tv dramas.

this question I asked to see if they had watched either shows I have analysed or show that I have watched before in the past so I knew what kind of things they would expect from another show similar to ones mentioned, every person on the survey had watched 'Drake & Josh' which is a show that I analysed, from this I can gather that they expect uses of bright colours and shot transitions in the title sequence, for example, as it is something they've already expereienced from watching 'Drake & Josh' and i want to craft something similar.

I asked this question because I wanted to find out about interests of my target audience so that I could incorprate similar themes in my title sequence, most people answered that they like socialising so for my product I can bring the idea of socialising with friends into my title sequence.

I asked this question to allow me to see what sort of things my target audience would expect from a children's tv drama sequence, most said they would like to see the name of the programme in the title sequence, this is an important feature so people know the name of the programme. Another feature that was a popular answer was Character Names, this is also important as people know who the people are without watching the show, this also allows people who haven't watched the show before easily catch up by knowing character names.

I asked this question to find out whether my audience would prefer having one main character or a group of characters, everybody answered with a group of main character, This is the best option as it show diversity and difference between people and doesn't show things from one characters point of view.

I asked this question to find out what gender characters they would like to see, most answered with 'either' showing that would like a mixed group of characters, this is better as can appeal to a much wider audience by showing both genders.

I asked this question to find out how long they would want a title sequence, most answered '30 seconds or less' this is because any longer than that people would lose interest and 30 seconds allows a quick snapshot of what each character is like so they would want to watch and find out more about a character.


Using these results I can then craft my title sequence on what people want.

Questionnaire research into target audiences

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dvd cover analysis

Using the principle of thirds on the'Hannah Montana' cover in the first third we see hannah's eyes and part of her face, this shows how young she is. in another third it is focused on the pug, the pug is in yellow and purple to make it stand out against the green background, the words 'first time ever on dvd' suggest that it is the first series and also that it is brand new so children would be attracted to it. The hotspots are focused around the 'Hannah Montana' logo and in particular the characters 'H' & 'M' which are her initals, this is recognisable from the TV show and therefore children will be familar with it, the logo stands out from the rest of the cover as it is in different colours of bright purple & yellow compared to everything else. The sub title of 'Living The Rock Star Life' is in bold and in bright green, this is sticking with the colour scheme of the DVD cover as the background is white & green and the colours Hannah is wearing are green & white too. The main image of hannah is one the left hand side which is always the more dominent side so the target audience is instantly atrracted to the image of her she is wearing green & white which keeps to the colour scheme of the dvd, Hannah is also doing a pose of keeping her finger to her lips which if children watch the tv show they will know that she does that because of her other secret life as a normal girl, this pose will be recognisable to them and will know that the DVD is aossisated with the TV show. The disney channel logo is also added to show it is part of the disney company and also children will recognise the logo from watching the show too, both 'Disney' & 'Hannah Montana' are working together to promote each other which is an example of synergy. The yellow & purple colours used are familar from the TV show but also promotes the idea that is for a Female audience rather than a male but the use of green could show that it may be secondarly for a male audience too, the colour white connotes innocence which innocence is associated with children which is a less obvious way of showing that the DVD is for a child target audience.
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Using the principle of thirds on the 'That's So Raven' cover, in the first third we see the 'Thats so raven' logo which is recognisable from the TV show, it uses bright colours such as red, orange, yellow & white to stand out, also in that third the title of the dvd is in it 'supernaturally stylish' which is in blue which is stereotypically a boys colour which could suggest that the dvd appeals to both boys & girls, it is in a serif font which due to the curly style letters would appeal more to a child audience than an adult one, the words themselves are in a curvy shape rather than a straight line which is also a feature that would appeal to a child and it looks fun and eye catching. the title itself suggests what the dvd is about as raven is a psyhic so that is supernatural and she is also into fashion so children may see that bond as the target audience is for children up to that age of 15 so the older children watching it would make that link rather than the younger children. The hotspots in the principle of thirds are focused around raven's face which is because she is the star of the show, also in the main image itself she is slightly infront of the other two characters suggesting she is the main focus of the show and the other two are just adding to her background. The characters are also all smiling which connotes that the DVD is a happy one and children will see the smiles and know they have to be happy from watching it. The characters wear bright, fashionable clothing, the bright clothing suggest their youth and also the fact they are fashionable show they are mainstream and 'normal' which children can relate too. The disney logo is used in the last third which shows that it isn't an important feature but is also used to show that the DVD is trusted because it's from a well known brand. That's so raven & disney are using synergy just like hannah montana & disney.
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Using the principle of thirds on 'Zoey 101' dvd cover we can see in the first third the 'Zoey 101' logo which is recognisable from the TV show, it is both purple & blue showing that it could appeal to both a young male & female audience, it is outlined in black to stand out. in the first principle we can see the 'Nickleoden' logo which, as disney has with the other dvds, has used synegy with Zoey 101 to promote each other also the use of the nickleoden logo shows that the dvd is trusted and both child & parent would recognise the brand. The font used is very curly and looks like child-like handwriting which would appeal to the young audience as it looks like something they would write, it is written in black on a white background so it stands out. The hotspots are focused around zoey & chase's head showing that they are the main characters in focus for the show, zoey is a little bit more in front of chase in the compsistion of the shot showing the she is slightly more important even though chase is also a main character, the picture is outlined in white to make it look like a polariod photo you would get in a photo booth which is something that older children would go and do themselves, another set of images at the side is of the other characters in the show, this shows that there is other characters but they aren't as important, all the characters are smiling meaning that it is a happy show and the children watching it will be happy whilst watching it. On the last third there is an image of the school logo that the characters attend this helps set the scene and also helps make the dvd recognisable to the target audience as they would recognise it from the show. The characters wear everyday stereotypical clothing which shows they are teenage and the target audience can relate to this. The background of the DVD is mostly purple & patterned which would appeal more to a female audience than a male audience

magazine analysis

Tracey beaker is a magazine for a young target audience, younger than the tv drama sequences I have analysed, which is apparent by the features of it. For example the use of the bright colours such as blue, yellow and pink which are colours assioated with young children, the colours are appealing to both genders, the pink for girls, the blue for boys and yellow being a gender neutral colour. The magazine layout itself is quite cluttered with coverlines and pictures scattered all over the page. The main heading takes up most of the page which makes it eye catching and the font is like 'bubble' writing which is quite child like, it also uses stars and explosions within the main heading which would make it more appealing and eye catching as it is using both words and images. The use an image of the main character Tracey which would make it familiar to the child wanting to buy the magazine as she is recognisable from the tv show, The image is place conventionally in the middle of the page being the main focus around the hotspots. The logo, the character, the fonts and the colours are all used in the title sequence too so the audience would be familar with these and assosiate the magazine and the title sequence together.

The language used is fairly simple to appeal to a young audience, they use words such as 'fab' & 'wicked' which are words usually assosiated with young children and are also positive so the children would think that the activities but with these words will be a good experience. They try and addres the reader directly by using a speech bubble coming from Tracey so that reader wil think that she is connecting with them directly. Other features of a magazine that are included include a price and an issue number, the price is in a small font as the target audience wouldn't be paying for it so it wouldn't be an important feature they would look at to consider buying the magazine as the parents would buy it for them.

Sabrina secrets also uses bright colours, such as pink, yellow and purple which would appeal to a young audience (most likely female) the bright colours are used to section the magazine, purple for the masthead, yellow for the main section where the main image is and pink for one of the coverlines. the layout is quite cluttered with different images and coverlines scattered about the cover. The fonts used are simple and easy to read which would appeal to a young audience as they would be able to read it, the font is a serif font which means it is a curly type font, this makes the font look girly and young which would appeal to the target audience. The text is mostly on the left hand side which leaves the image on the right hand side

The main image is a mid shot of sabrina & her cat, the reader of the magazine would recognise them from the tv show. The other images on the cover are images of young girls which shows what age and gender the magazine is aimed at. Coverlines such as 'Nail-art' 'Make-up' 'Dance' & 'Sleepover Secrets' are another indication that this magazine is aimed at a young female reader are it is something they would want to read about. The route of the eye first goes across 'sabrina the teenage witch' logo which is in the same font and colour used on the TV titles so the target audience would be familar with the logo and it is recognisable. The route of the eye then goes through the various coverlines and the main image and then hits the 'Nail Art Pen' coverline which is also in a pink box so it stands out, the word 'FREE' is in capital letters so it stands out and draws attention to the fact that the nail pen is free, so it would persaude the target audience to buy it more.

Hannah montana magazine is aimed at children who are intrested in hannah montana herself, Hannah montana is a children's tv show about a teenage girl living a double life as a pop star. The target audience for the magazine are young girls as looking at the coverlines for the content of the magazine from the content of the magazine it includes things such as gossip, hair, fashion, crushes and secrets. The use of colour is like the other magazines of using pink, yellow and purple as theses are stereotypical 'girly' colours. this magazine also uses blue which could be used to attract a male audience too as the tv show is suppose to appeal both to the female and male audience. The front cover uses a midshot of Hannah Montana, using this shot allows the reader to see the costume of bright pink t-shirt & belt with a polkadot dress, the bright colours show the age of hannah montana as bright colours are something assosiated with youth. The use of bright colours in the costume also ties into the colour scheme of the magazine. Polkadots are also assosiated with young children. The use of the microphone shows that she is a singer and adds to her character, young girls would also relate to a microphone if they enjoyed singing and dancing like most young girls do. The face that she is pulling shows she is a happy, carefree teenage as she has a big grin on her face. The route of the eye begins with the masthead of the 'Hannah Montana' logo, the logo is the same logo used on the tv show so regular viewers will recognise it from when they watch it on the TV, the logo is glittery and bright which will attract the target audience as it is eye catching and also glittery and bright things are usually assosiated with young girls. The route of the eye then continues across the main image of Hannah Montana and across the left side of the magazine which is filled with coverlines and images of what to expect inside the magazine to draw the reader into buying it, the coverlines and the pug are in bright colours and are used to make them stand out and look exciting, one of them is advertising '3 super posters' this pug is in a pink explosion outlined in yellow to make it stand out against the blue background which would attract the reader to it which they would then want to buy the magazine more when they see they get posters of Hannah Montana in it. The use of the word 'Super' has positive connotations to it and the reader would feel positive from reading the word. The route of the eye then hits the famous Disney logo, the logo would be recognisable to everyone so the children will recognise it from watching the show or watching the disney channel or disney movies in general and also parents will see the logo which if they haven't seen any disney shows before they can take the logo as a reassurance that the magazine is of quality and can be trusted as it is part of disney, the use of the logos not only help the magazine but they advertise the company.