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Wednesday 4 January 2012

Focus Group

The result I got from my questionnaire showed that my target audience were aged between 7-16, using these results I decided to do a focus group so I can find out what makes a popular programme for my target audience, this way I can make my own title sequence based on their preferences. To do this I showed a group of 7-16 year olds the title sequences of the programmes I had previously analysed

DRAKE & JOSH:

- Liked the programme title at the beginning as it made it clear what programme they were watching

- Didn't like the use of actor names and would have preferred character names instead

- Thought that the title sequence perhaps dragged on a bit too long

- Liked the use of bright green & blue for the colours on the title sequence

- Thought that the arrow shapes were eye catching for the transitions of each section

- Generally liked the mix of different gender characters, although some thought that it seemed a bit more bias to male characters.


Thats So Raven:

- liked the use of the bright colours at the beginning as they were eye catching

- thought that the title sequence was a bit boring as it didn't have different shapes between characters and just showed different footage.

- thought that it would have been better to show character names rather than actor names as they felt the information was irrelevant

- liked the mixed gender characters

- thought that the music was relevant to the idea of the show because of the lyrics and was upbeat

Zoey 101:

- liked the shot transitions as the shapes and colours made it eye catching and interesting, some would have liked some 'girly' colours as they thought that blue seemed 'boy-ish'

- liked the mixed gender characters, thought the mix of characters made it more appealing because it wasn't biased to one gender.

- liked the use of an upbeat pop song as the music

- would of preferred character names instead of actor names, but liked how they introduced 'the main character' as 'zoey'

- thought that the montage of clips helped set the scene of a school and established a little bit about the characters before watching the show


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